Soku Cosmetics launched in Hyd

Hyderabad: Soku Cosmetics, a skincare and makeup brand officially launched its products in India at Sarat City Mall, Hyderabad. The brand said its cruelty-free product range includes items such as eyeliners, lipsticks, compact powders, face washes, face moisturizers, and sunscreens.

The global cruelty-free market has experienced significant growth over the past decade and is projected to reach $14.23 billion by 2030, registering a CAGR of 4.56 per cent. An official release said that scientifically backed formulations of Soku’s products reflect the promise of makeup with skincare along with being vegan and cruelty-free.

None of Soku’s products use parabens, sulphates, silicones, phthalates, mineral oil or gluten which make them safe for long-term use, it added. Speaking on the brand’s goals, Jagathi Reddy, Director, Soku Cosmetics, said: “Soku Cosmetics aims to shatter traditional skincare complexities, offering straightforward solutions and beautiful packaging that inspire confidence and self-expression.”